Do your readers frankly give a damn about what you're publishing? Are you sure? Here's abetter way to measure which stories matter most.
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When we stare at a blank screen, do we really know what to write next? Which stories should effectively serve as the next chapter(s) in the book we call the customer journey? Have we thought that far ahead? Have we thought about it at all?
Is it time to pull a 180? Many times we get so focused on a plan that we fling ourselves deep into failure, by not admitting that the course we're on may lead to certain doom.
Content Sequencing 2.0 - Often, content is a patchwork pieced together from many different departments and representing many different agendas, budgets and styles. But what if there was a simple framework to ensure your content had a clear and consistent messaging path?
The #1 function of a CEO is to form the company vision and ensure it's realized throughout the world. Learn how thinking like a CEO can kick your content operation into high gear.
The key to great content strategy is ensuring great ideas are also the most effective ones. Sometimes you “aim for the moon.” And sometimes, as Freud allegedly said: “a cigar is just a cigar.”
Solid, clear communication up front is important, but that solid, clear communication can’t just be limited to a creative brief. Instead, content creation requires an additional conversation on how closely each piece of content should align with business goals.