Elisa Cool - My STORy
My storytelling heroes are: JK Rowling, Rick Bragg, Walter Moers, Victor Hugo, and Margaret Mitchell…because they’ve come closer to inventing teleportation than any scientist that I’m aware of.
Elisa Cool has over 40,000 hours of content marketing experience spanning across 50 brands. Former gigs include: Ogilvy & Mather, The Wall Street Journal, The Washington Post, Contently, and a now defunct student-led agency called Exit 199.
As an Account Supervisor at Ogilvy & Mather she helped to usher content marketing to the agency leading large scale projects for IBM, American Express, and Morgan Stanley. At the time they were called manifestos, we now know them as brand content. This path quickly led her to being poached by The Wall Street Journal's integrated marketing department where she was leaned on to help rethink its media offering. She did just that, working closely with the edit and sales sides of the house, and grew a $10MM advertorial business into a $30MM+ strategic content studio in her spare time. Elisa later decided to ditch the "inter" from her entrepreneurial experience and in 2013 she rolled the dice by joining a 10 person start-up with a big vision and a bigger heart. She built their sales team from 2 to 25 sellers, aligned marketing efforts with that of customer & prospect needs, and ran brand development. Fast forward three years later, that small company has become a flourishing content enterprise known as Contently and now has over 150 employees.
Elisa founded The Narrative because she believes that who you are and what you stand for matters...and she believes that holds true for brands as well as people. She enjoys getting to the heart of a brand's story and finding refreshing ways to share it. She recognizes that there's a trend towards over complicating in the content industry. She looks forward to sharing with you how storytelling can be much much simpler.
Elisa is a content strategist, sales leader, writer, key-note speaker, and dog mom. She resides in New Orleans where she enjoys brass bands, southern cooking, and sazeracs on her screened in back porch.