TAKE THE REINS OF CONTENT STRATEGY
BETTER ARTICULATE YOUR VISION
CLARIFY WHO YOU ARE AND WHAT MATTERS
Get to know us.
Get to know us.
Content marketing is hard.
So hard, that there are a lot of people talking, typing, and paneling about it… but hardly anyone shares the trade secrets, much less actually helps you get the job done.
The entire “storytelling” industry is built around making it easy for you to give your budget away, without actually making it easier for you and your team to get better at telling stories.
The team at The Narrative are the folks behind many of the top marketing and brand studios in the country, developing content for some of the most recognizable companies in the world.
We set up our own shop, determined to provide complete content services for our customers. We believe that if we’re going to improve the world of content, we need to create really great work.
But just as important: We need to teach our clients to do the same.
We're so glad you asked...
WHAT PEOPLE ARE SAYING ABOUT US
“We have done more than a dozen of these lunch-and-learn-sessions featuring vendors including Google, Facebook, and Twitter. The feedback from your session was the highest rated so far—off-the-chart positive marks.”
— Darin Diehl, Director Content & Creative Services, Tangerine
WHAT PEOPLE ARE SAYING ABOUT US
“We have done more than a dozen of these lunch-and-learn-sessions featuring vendors including Google, Facebook, and Twitter. The feedback from your session was the highest rated so far—off-the-chart positive marks.”
— Darin Diehl, Director Content & Creative Services, Tangerine
A few lessons, on us.
A few lessons, on us.
Here's a dirty little content secret for you, you don't need to produce more content. What should you do instead? Read on....
Do your readers frankly give a damn about what you're publishing? Are you sure? Here's abetter way to measure which stories matter most.
When we stare at a blank screen, do we really know what to write next? Which stories should effectively serve as the next chapter(s) in the book we call the customer journey? Have we thought that far ahead? Have we thought about it at all?
Is it time to pull a 180? Many times we get so focused on a plan that we fling ourselves deep into failure, by not admitting that the course we're on may lead to certain doom.
Content Sequencing 2.0 - Often, content is a patchwork pieced together from many different departments and representing many different agendas, budgets and styles. But what if there was a simple framework to ensure your content had a clear and consistent messaging path?
The #1 function of a CEO is to form the company vision and ensure it's realized throughout the world. Learn how thinking like a CEO can kick your content operation into high gear.
Can a famous party game featuring Kevin Bacon teach us a thing or two about social media? You may be surprised.
The key to great content strategy is ensuring great ideas are also the most effective ones. Sometimes you “aim for the moon.” And sometimes, as Freud allegedly said: “a cigar is just a cigar.”
We've been living in a content bull market. The time for digital decadence has passed, and its passing is long overdue. If you're not a believe in "brand," you're likely going to resent the hell out of it.